To keep our guides free, we're reader supported. That means if you buy something via a link on this page, we might earn a commission. Thanks for that. Learn more
In this guide
You’re never going to get excited by the regular delivery of your dog’s flea treatment. But a regular delivery of decent wine, straight to your doorstep? Sign us up. The best wine club offers great flexibility, allowing you to choose how often you want your wine delivered and your mix. It doesn’t lock you into a contract and you can pause or cancel any time. Here are our picks for the best wine subscription in Australia, chosen from real Aussie consumer insights and plenty of online shopping.
How we picked
When it comes to wine, it’s all about personal preference. That’s why when it came to choosing Australia’s top wine club, we turned to the people. ProductReview.com.au, Australia’s first consumer opinion website, in fact. We sifted through dozens of listings to find the best wine subscription currently available in Australia.
Once we understood which wine clubs most delighted Aussies, we did some virtual shopping to see how each one worked and what their offering was.
Readers, most wine clubs offer the same thing - local Aussie wines delivered to your door, with no contracts. However, we did find some differences. Like how much you can tailor your wine to your tastes, how much control over your deliveries you have and how many bottles you receive.
Armed with a decent range of options to suit all tastes, budgets and tech savviness, we reckon we’ve found the 6 best wine club subscriptions in Australia.
Are wine clubs worth it?
Before you get carried away with the thought of delicious wines delivered to your door, take a look at the pros and cons of wine clubs.
Wine clubs are great because they:
- Are really convenient - no more last-minute stops at the shop for a bottle.
- Usually offer wine picked by wine connoisseurs, which you might not be.
- Can be cheaper than shop prices (more on that below).
- Sometimes get you access to exclusive wine that you won’t find anywhere else.
- Usually include local Aussie wines so you’re supporting local independent winemakers.
- Come with extras, like tasting notes so you can learn more about what you’re quaffing.
- Can be tailored to your likes and dislikes while also presenting you different options you might not otherwise try.
Wine clubs are not-so-great because they:
- Might not deliver the value for money you think you’re getting (see below).
- Don’t give you the opportunity to try before you buy (although all our picks offer you a refund or credit if you don't like a wine).
- Assume that one-taste-suits-all (it doesn’t).
- Can trap you into a subscription that you didn’t know you were signing up for (here’s looking at you Naked Wines).
- Can be difficult to cancel (biggest bugbear we found was this).
- Lock you into minimum purchase quantities - you might not want 12 bottles a month.
- Usually have high delivery charges outside big cities.
- Might lead you to drink more alcohol than you normally would.
Do wine clubs save you money?
According to the wine club websites, with huge discounts splashed everywhere, yes. In reality? Perhaps not so much.
It’s really hard to say if wine clubs represent good value for money. First, there’s the fact that retailers can inflate the RRP of a bottle to make it seem like you’re getting a ridiculous price. Think those ads that scream: “RRP $35, our price $25”. Second, you can’t easily check the RRP of a bottle because it’s only available through that specific retailer. Which means you have no way of knowing if that RRP is correct.
There are free apps that can let you know more about a wine, including prices, what the reviews say and whether it’s won any awards. Check out Delectable, Vivino or Wine Searcher.
How do wine clubs work?
Most wine clubs work by you visiting their website to sign up. When you sign up, you:
- Choose which wine club you want to join. There are normally different price levels and styles to choose from. Most wine clubs offer 6 or 12 bottles per case. Good Pair Days is unusual in offering from 3 bottles.
- Then set how many cases you want to receive (1 or more) and how often (this can be weekly (!), monthly or another frequency).
- Choose whether to receive white, red or a mix and note any varieties you don’t want included.
- Pay the amount shown - this continues to be taken from your card at the frequency you selected (weekly, monthly, etc.)
You should be able to pause or cancel your wine subscription at any time without paying any fees.
Why should I join a wine club?
A wine club regularly delivers (hopefully) delicious wine to your door. Which means it takes the convenience of online shopping to a whole new level - you don't even need to remember to order it.
If you’re the type of person to get overwhelmed at the bottle shop or don’t know where to start with choosing your next tipple, a wine club can be a great help. Especially because wine experts are the ones picking your bottles. This gives you some confidence that you might like what you get.
The best wine subscription means you’ll never have to dash to the shop when you’ve got the urge for a glass of wine in the evening. It also means you’ll always be well-stocked for dinner parties.
The best wine club doesn’t just send you decent bottles of plonk. It also:
- Lets you know more about what you’re drinking, maybe through tasting notes.
- Introduces you to new wines and winemakers you’ve probably never heard of to help with your wine education. Because let’s face it, that’s the hobby 2020 needs.
- Is somewhat tailored to your taste. We reckon Good Pair Days does this best currently, with their rating system. At a minimum, you should be able to select red, white or mixed and note which varieties to avoid.
- Supports local winemakers, especially the smaller, boutique ones.
Taste is subjective, so make sure your wine club offers a money-back guarantee on any bottles you don’t like.
Or how to quit your daily café-coffee habit (by enjoying it at home instead).
Or how to keep the fresh goodness in your kitchen protected, 24/7.