Vinomofo ReviewVinomofo Review

Vinomofo Review

Does Vinomofo Australia's wine delivery service beat the Friday night bottle-o run? Cosier writer Elese rolled up her sleeves to do the hard work, and here's her review.
Elese Dowden
Words by 
Elese Dowden
Updated 
Dec 17, 2020
Category -> 
Kitchen
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At a glance

If you're looking for a low-fuss way to get great wine delivered to your door, Vinomofo Australia is the way to go. From reds, whites, mixed cases, cleanskins (unbranded wine), and wine club options, this top-notch Aussie wine service has something for everyone. We rate Vinomofo Australia for their excellent value and no-BS attitude, reflected in their impressive wine selection.

This product was provided free of charge, but opinions are my own.

First thoughts

Unboxing

I ordered the Vinomofo Advent Wine Calendar Case on a Friday night, and it showed up the following Wednesday. Delivery in Melbourne was via AusPost, and I received a tracking link via text on Wednesday morning. This was slower than I expected, but given current postal delays it's not major. All packaging was recyclable, with 12 bottles packed into one tidy cardboard box, securely separated with a cardboard divider. 

What’s in the box

Inside the box were 12 different bottles of wine and a colourful booklet with tasting notes. I like that the booklet's recyclable, written in plain language rather than wine-speak. These are the wines that came in the Vinomofo Advent Wine Calendar Case:

  • Giusti Rosalia Prosecco DOC NV
  • D'Sas Sparkling Shiraz 2018
  • Riversdale Estate Riesling 2018
  • Vintage Longbottom H Sauvignon Blanc 2018
  • Brokenwood Soil Selection Chardonnay 2020
  • Olivier & Lafont Rosé 2019
  • Handpicked Collection Pinot Noir 2013
  • Kilikanoon Prodigal Grenache 2017
  • Fox Creek Three Blocks Cabernet Sauvignon 2016
  • Château Crois d'Aumedes Cuvée Reserve 2018
  • Haselgrove Il Padrone Shiraz 2019
  • Hollick Nectar Botrytis Riesling 2016
Vinomofo wine tasting notes

Using it

Website user friendliness

Vinomofo Australia is all about getting good wine to your door with low fuss, so their website reflects this. You can choose from red wine, white wine, sparkling and rosé, mixed cases, 'Black Market' wines, or wine club options. The Black Market and wine club deals are like mystery boxes, where you make basic selections and wait to be pleasantly surprised when it shows up. 

I chose a mixed case. Vinomofo's website told me the varieties I'd get, but there weren't any specifics aside from a few pictures and brand names. While there wasn't much info on the wines in the Advent Wine Calendar Case, there were reviews for mystery wines and cleanskins in other boxes. 

I hoped to checkout as a guest, but was prompted to login after entering my email address. I had forgotten I had an account already (it's been a few years!), so I had to reset my password to place the order. Aside from this, it was a fairly seamless experience. Vinomofo's website is easy to navigate overall, with bright colours and simple descriptions.

Selection, taste and value

Overall, I'm stoked with the wines in Vinomofo's Advent Wine Calendar Case. I loved how many different styles were in the box - from sparkling shiraz to dessert riesling, as well as classics like sauv and pinot noir. I had a few pals around to help with the wine tasting, and by the end of the night, there were no half-empties. Everyone found a wine they enjoyed.

Vinomofo wine tasting evening

The Advent Wine Calendar Case box varies between lower-mid-range and upper-mid-range wines. The priciest bottle is listed at an RRP of $60. You can pick it up at Dan Murphy's for around $55. The cheapest is a $25 bottle, which is $24 at Dan Murphy's. This seems fair to me. You won't find too many super unique or high-end bottles, but you will get good quality plonk from Australia and further afield.

We started with the Giusti Rosalia Prosecco DOC NV which I reckon is the perfect bubbly for holiday dinner parties. We then cracked out two white wines - the Riversdale Estate Riesling 2018 (clean, simple and refreshing) and the Brokenwood Soil Selection Chardonnay 2020 (complex, cloudy and tasty with tropical notes). We moved onto the Olivier & Lafont Rosé (too acidic for me) and the chilled D'Sas Sparkling Shiraz 2018 - which turned out to be everyone's favourite.

Vinomofo wine selection

Other faves were the Kilikanoon Prodigal Grenache 2017 (feels like an old world wine), the Haselgrove Il Padrone Shiraz 2019 (a little bit fancy) and the Handpicked Collection Pinot Noir 2013 (soft, well-rounded and very drinkable). 

Vinomofo includes an RRP for each wine in the Advent Wine Calendar Case booklet. In total, the box is priced at $425 RRP. Vinomofo sells it for $189, though this may be a Christmas special. If I bought all these bottles individually, they'd definitely cost over $200. Overall, I reckon Vinomofo Australia's Advent Wine Calendar Case is great value, and the selection is impressive.

The final word

I loved

I love how easy Vinomofo makes it to get a bunch of cool, good value wines delivered to my doorstep. It's great not having to make a bottle-o run before you can relax for the weekend. I didn't have to Google any wineries or reviews, and between a bunch of Melbourne millennials, there's something for everyone. I'll definitely be trying Vinomofo again, and have my eye on their World Sparkling Pack 2.0 for Christmas.

I not-so-loved

There aren't too many downsides to the Vinomofo experience. Sure, you'll find some of the bottles at your local bottle-o, but their overall selection represents great value. I would have liked to see more mixed boxes on their website, as well as more local boxes selected by region. I was also expecting delivery to be a little speedier, with a courier rather than AusPost. But given current shipping delays, I'm happy to wait for a wine box like this.

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